WHAT'S the secret
to a happy married life?
if you believe the latest Airtel advertisements.
Lets take a couple of incidents.
Scene 1:
Madhavan and Vidya Balan
are travelling in a train.Vidya Balan's gut feeling
says that there's something that they have forgotten.
Madhavan is sure everything is ok,
until he hears his wife mumbling a few items,
one of which is payment to be made for something.
He keeps his cool,
and before their train enters and exits a tunnel,
he successfully makes the payment via
his mobile phone.
Happy ending.
Scene 2:
Madhavan is in a taxi
when his wife calls him to check
if he has sent money to her dad.
Obviously he has forgotten.
No worries.
He fidgets with his phone for
a few seconds and vyears.
It's expected that almost 60 percent
of the Indian population will be mobile,
and that's a tremendous reach.
No wonder many companies are actively
looking at mobile phones as a medium to pay cash.
In terms of products,
sending money on the phone is years.
It's expected that almost 60 percent
of the Indian population will be mobile,
and that's a tremendous reach.
No wonder
many companies are actively looking
at mobile phones as a medium to pay cash.
In terms of products,
sending money on the phone is a killer application.
Yesterday,
mCheck,
a mobile payment website,
has tied up with RedBus,
an online ticket booking website for Buses.
All you need to do is just send
an SMS –redbus- to 543219 to select
and pay for your bus tickets.
No fancy java application required.
Just plain simple SMS.
Pretty soon,
you could even pay for your coffee via SMS
and it will be a reality faster than you think.
A few weeks ago,
LIC, Corporation Bank and PayMate
have tied up to enable customers to pay
their Insurance premiums over SMS.
If a highly regulated market like Insurance
has moved online,
its just a matter of time when regular commerce
dives in head first.Mobile payment,
in addition to happy marriages,
will make our lives a lot easier.
